Our Story
True You Links is a jewelry brand created by a dynamic mother-daughter duo on a mission to raise awareness about mental health.
After years of struggling with a generalized anxiety disorder, 11-year-old Maddie (like many children) faced insurmountable challenges due to the Covid-19 pandemic. Social isolation, lack of structured schooling, sports, dance, music lessons, and playdates were all canceled in a blink of an eye. This harsh new reality created the loss of identity and self-worth for such a young child.
The downward spiral to rock bottom was swift. Over the course of a few short months, Maddie became completely isolated, scared to go outside, fearful of human interaction, and uninterested in her beloved hobbies. Maddie's parents were not willing to let their daughter slip away and knew something had to be done. Ultimately, Maddie was admitted into Yale University Children's Hospital to get the help she desperately needed.
Maddie's determination to rise above & ultimately help end the stigma associated with mental health is profound. Her journey to regain happiness, self-love, and peace of mind has not been easy, but through her GRIT, she has achieved many new milestones. Most notable is her desire to share the other side of darkness and help others who may be suffering from mental illness.
Throughout Maddie's treatment, she focused her energy on creative endeavors, such as origami and jewelry making. This led to the idea of creating "something special" for all to enjoy, and with her mother's help...True You Links was born!
True You Links proudly donates a portion of sales from each bracelet & necklace to mental health organizations nationwide.